Reviewed by John Harrison
The early 1990s were a strange time to be a Kiss fan. Eric Carr, the band's drummer since 1980, had died in 1991 after a painful battle with cancer of the heart (thought to have been brought on by ingesting fumes from the near full can of lacquer he sprayed on his hair on a daily basis for over ten yeras). Revenge, the band's 1992 album with new drummer Eric Singer, was a strong return to their heaviest roots which wowed their die-hard fans and garnered some of the most positive critical reception of their career, but despite debuting high on the charts thanks to a big promotional push, the album quickly sunk without leaving much of a trace (it would eventually stumble to Gold status in the US), while Kiss' subsequent American tour in support of Revenge would be cut short due to disappointing attendances (again, despite great reviews and positive reception from the fans). It became clear that Kiss, one of the giants of 70s American stadium rock, who had even managed to find a degree of success in the 80s without their trademark kabuki make-up and studded leather costumes, were going to find the musical climate of the 1990s a difficult one to survive and thrive in.
Yet at the same time, the Kiss fan movement was probably at its most visible. Dozens of different Kiss fanzines were being self-published (in varying degrees of quality), and vintage merchandise and other memorabilia associated with the band was being sold at ever increasing prices. There were also the Kiss conventions, where fans (many in make-up and their own home made costumes) would gather and celebrate the band, watch vintage video clips on a big screen, see a tribute band perform, and shop at the dozens of dealers tables. Some of the bigger conventions would have former members and associates of the band as special guests, and have original costumes and artefacts on display.
The popularity of the Kiss Conventions showed the band (or at least co-founders Gene Simmons and Paul Stanley) that the past seemed to be where any future money was likely to be made. Kiss put together their own official travelling convention, which led to their MTV Unplugged appearance and eventual reunion in make-up and costumes with the four original members for a huge worldwide jaunt that would prove to be the most wildly successful tour in Kiss' history.
Produced on a fairly small budget, and shot over a ten year period, Kiss Loves You is an entertaining and at times fascinating and engrossing look into the world of Kiss fandom during this period, putting the bulk of its focus on an assortment of fans who attend the conventions, as well as several of the more popular Kiss tribute bands who flourished in the early-90s. A couple of contemporaries, such as Dick Manitoba from the Dictators and Twisted Sister's Dee Snider also offer up their (not always flattering) observations on Kiss.
Many non-fans will likely get the most enjoyment from seeing the parade of obsessive Kiss fans that are put before us – often decked out in visual emulation of their idols, they have been dubbed the 'Heavy Metal Trekkies' by the media and detractors, but while the moniker is not entirely inappropriate, Kiss fans differ in that they project a very infectious sense of enthusiasm and fun, and a very basic love and devotion towards something that – for good or bad - clearly means a lot to them.
However, it's actually the moments that involve the various Kiss tribute bands (who bear names like Strutter, Dressed to Kill and Hotter Than Hell) that provide some of the more entertaining and interesting scenes in Kiss Loves You. Director Jim Heneghan (a Swedish filmmaker who helmed the acclaimed 2002 Hellacopters documentary Goodnight, Cleveland) captures a genuine sense of bitterness, jealousy and backstabbing between the various bands – in a moment of art imitating life, the Gene Simmons and Ace Frehley impersonators in Strutter have a huge ego clash that ends when 'Frehley' leaves to form his own tribute band. Another member of Strutter refers to Kiss fans as "goons" who often get lost in the blurred line between reality and fantasy, with some treating the impersonators with the same degree of reverence as the real thing.
To Heneghan's credit, Kiss Loves You manages to celebrate the Kiss mythology even as it is simultaneously punching holes in it. Footage of Gene Simmons and Paul Stanley steamrolling unannounced into a Kiss convention and taking a collector's exhibition apart to retrieve items they claim had been stolen from them while fans look on open-jawed, will not endear the pair to everybody, and the 100+ dollars which a dad spends to make a plaque for his ten year-old son to present to Paul Stanley at a Kiss Convention would have been better spent on beer and pizza as Paul simply takes the plaque, waves it around for about a second, before carelessly tossing it onto the floor behind him, where it is later found dumped.
But it's Bill Baker who comes off looking the most disillusioned in the film. A lifelong Kiss fan who idolised Ace Frehley growing up, formed his own Frehley tribute show, and finally became sometime friend of the Space Ace himself, Baker gushes in the early segments about his admiration for Frehley, he plays us some telephone messages Ace has left him, his mom tells us about the anniversary card Ace kindly sent to her, and Bill relates stories of helping Frehley move house, and how he couldn't have picked a better person to emulate. Cut to the footage filmed several years later and Baker seems genuinely hurt that he has not heard a peep out of Ace since he re-united with Kiss, and he also lets slip that he frequently lent Frehley money, hinting at some ulterior motives for the friendship (Frehley filed for bankruptcy just nine months before the reunion tour). Baker enjoys something of a last laugh however, when he adopts Elvis as his new hero, proposes to his girlfriend at Graceland, then sells his massive collection of Ace Frehley memorabilia (including original costume pieces and jewellery) and purchases a house with the proceeds.
At only 72 minutes in length, Kiss Loves You never gets a chance to bog itself down or outsay its welcome, although the DVD release has a great selection of bonus material, including more than an hour of interview outtakes (including Dick Manitoba telling a great story about how the Dictators got kicked off a Kiss tour when he went on and took the piss out of Paul Stanley's cheesy stage raps). The DVD also features a few minutes of silent Super 8 footage of Kiss performing is Sweden in 1976, an episode of a strangle cable access television show that features some of the fans and tribute band members featured in the film, footage from the 1996 press conference on the USS Intrepid at which the re-united Kiss announced their world tour, and more.
From a personal perspective, watching Kiss Loves You hit me in a strange way. I have never been to a Kiss convention, never worn Kiss make-up or costume, and think most of what Kiss has done in the past ten years is complete rubbish that has irreparably cheapened what it once was. Luckily, I am able to separate what it is to what it once had been, and as a kid Kiss were the first band I ever got into in a big way, as well as being the first concert I ever attended (VFL Park in Melbourne, 1980) – so I can see where the enthusiasm and joy displayed by the die-hard Kiss fans is coming from, even if I struggle to understand the length and depth of their often blind devotion.
Review Copyright John Harrison 2008